18 September 2012 10:11 AM | By James Francis
The New Urban Tribes of South Africa

The Empowerment Kugel



The Empowerment Kugel (© James Francis)
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The Empowerment Kugel

Forget the image of the traditional Sandton kugel - the proverbial bored housewife who indulges in high-street shopping and lattes with her friends. Empowerment Kugels do all of that too, but they take their roles as Black Diamond matriarchs very seriously. Power, money, and status are important, which is why they are married to business leaders and politicians. Dressed in a mix of Afro and Western chic, they travel often, shop even more and, in between, can be found paging through an issue of O Magazine.

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